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- Registration is free
- Online only
NAHC encourages you to check out Private Duty NOW! Hear speakers from different hospitals, health systems, and sponsors across the country. The event kicks off Thursday August 18, 2022 at 10:00 AM EST.
This online summit will explore topics such as:
• Build a Culture of Care to Recruit, Engage, and Retain Staff
• Take Your Marketing Strategy to the Next Level
• Begin Strong, Long-lasting Client Relationships with Solid Client Onboarding
An overview of the sessions:
Build a Culture of Care to Recruit, Engage, and Retain Staff
- 10:00 – 11:15 AM EST
- Panelists: Leigh Davis, Founder at Davis+Delaney – The Home Care Lab
Description: Private duty is not an easy job, with low compensation and stressful situation, so it’s not surprising that retaining good workers can be one of the most challenging parts of running a private-duty business.
Building a solid culture of care in your agency by providing fair compensation, broadening career paths, and providing training over and above minimum standards can attract, engage, strengthen, and keep new talent.
This roundtable will look at ways that private duty agencies can create a culture where healthcare workers feel respected, important, and greatly needed.
Take Your Marketing Strategy to the Next Level
- 11:10 – 12:10 PM EST
- Panelists: Coming Soon!
Private duty marketing must recognize that it has two extremely different targets: referral resources, which send business to private duty agencies, and prospective clients and their families.
Identifying and then building relationships with professional referral sources takes time and consistency, but the payoff can be financially rewarding. Marketing to potential clients and their families is quite different and a bit more challenging; after all, you’re selling intimately personal services to vulnerable populations. Plus, the service is typically private pay, so prospective clients are particularly conscious of price.
This roundtable will look at ways that private duty agencies can effectively market to each of their targets.
Begin Strong, Long-lasting Client Relationships with Solid Client Onboarding
- 12:15 – 1:15 PM EST
- Panelists: Kristen Wheeler, Executive Director at Private Duty Home Care at NAHC and Tracy Swanson, RN Client Services Coordinator Cypress HomeCare Solutions
Past and current clients and their loved ones are far and above the top private duty referral sources, making up 19.5% of referrals, according to the Home Care Association of America. Coming in a distant second are hospital discharge planners at 8.8%.
Clients obviously are your best referral source, so how can you create positive, long-lasting relationships that will encourage those clients — both past and present — to sing your praises to others? With a solid client onboarding process. Get off on the right foot and begin to build a strong relationship by addressing their questions, quickly identifying their needs, and clearly outlining what you will deliver — all while being cognizant of family dynamics.
This roundtable will offer ways to improve your onboarding process, including questions that effectively identify client needs, so you can build the kind of trusting relationship that your clients and their loved ones will appreciate and refer to others.