March 2021 Home Care Pulse Data Point: Billing Rates

Billing Rates – whether you’re a new agency owner or you’ve been in business for twenty years, you’re at risk of either leaving money on the table or charging too much unless you’re continually evaluating your billing rates and following an intentional, informed strategy. There’s no single way to decide on the right rates, but there are guiding principles and steps to help you. Here’s the process we recommend using to decide how much you should charge your clients for home care services:

  1. Use rate benchmarking and market research to get a baseline
  2. Consider your long-term strategy and positioning in the market
  3. Work backwards to set prices based on your goals and forecasted expenses

To learn more, check out: How Much Should Your Home Care Agency Be Charging Clients?