Why Joe Biden’s Economic Plan Includes Home Health Care, Not Just Roads And Bridges

Building roads and bridges is good for the economy, pretty much everybody agrees. But helping senior citizens stay out of nursing homes? Raising pay for child care workers?

President Joe Biden says those sorts of initiatives can help, too. And he’s got a strong case.

Ever since the 2020 presidential campaign, Biden has talked about having the government spend a lot more on caregiving ― for children, older adults and disabled people. And although the proposals themselves were mostly variations on ideas like universal child care that Democrats have proposed before, Biden pointedly included them as part of his economic agenda, arguing they would create better, higher-paying jobs and unleash untapped potential for growth.

Now Biden is president, and his approach hasn’t changed. On Wednesday, he introduced the first half of what he has called his “Build Back Better” agenda. And although he proposed big new spending on traditional infrastructure projects like bridges and waterways, he also proposed a dramatic increase in federal support for “home- and community- based services.”

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April 2021 Home Care Pulse Data Point: Professional Caregiver Training

While in-home care is often divided into skilled and nonskilled, these terms are misnomers: every role in caregiving requires skills, knowledge, and training. Better-trained caregivers are more likely to provide better care, have higher job satisfaction, and stay with an agency longer.

Even before COVID-19, most agencies were shifting to online caregiver training because of the quality and flexibility it provides. While the ideal format is to use both online and in-person, agencies that aren’t offering some form of online training are losing the battle to attract and retain caregivers.

Read more about choosing the right online training partner.

Remember, NAHC members like you get a discount on caregiver training!

Click thru to see the data point!

New Webinar: Add to Your Bottom Line Through Implementation of a Caregiver Mentoring Program

Private Duty Home Care at NAHC will present an important new webinar, Add to Your Bottom Line Through Implementation of a Caregiver Mentoring Program, on Wednesday, April 14, 2021 from 2:00PM to 3:00PM Eastern.

REGISTER

Discover how you can add to your organization’s bottom line profits through the implementation of a Caregiver Mentoring program. Please join Erik Madsen, CEO of Home Care Pulse, and Miriam Allred, Marketing Project Manager, at Home Care Pulse as they discuss the impact a Caregiver Mentoring program can have on the satisfaction and retention levels of your caregivers. They will take a deep dive into recent caregiver mentoring pilot program results, best practices for program implementation and how to calculate the positive impact to your financial bottom line.

Faculty     

  • Erik Madsen, CEO, Home Care Pulse
  • Miriam Allred, Marketing Project Manager, Home Care Pulse
  • Kathy Febraio, CAE, President/CEO, New York State Association of Healthcare Providers, Inc.

Registration Fees
Members: Free
Non-members: Free

REGISTER

Private Duty Home Care at NAHC Advisory Board Profile: Neal Kursban

The Private Duty Home Care Advisory Council is made of some of the most experienced and talented leaders in the private duty community. Each of our Advisory Council members is committed to the mission and vision of the organization and ensuring our members are well represented and receive the tools, support, and resources you need to provide the highest quality and caliber care and services to your clients and families.

In our reoccurring Advisory Council Profile series, we invite you to get to know our advisory board members better through a short Q&A interview and learn more about why they choose to dedicate their professional lives to the home care community.

This week we have the pleasure of sharing a little more with you Neal Kursban, CEO, Family & Nursing Care, and one of the newest members of the Private Duty Home Care Advisory Council.

Neal, tell me about how you would describe what you do to someone you just met.

I’m so proud that for 53 years and counting that we have assisted older adults to maintain their independence and quality of life as they age by referring them amazing Caregivers who provide companionship, ADLs, and peace of mind to their loved ones. We service the Maryland and Washington D.C. region.

Tell me about how you ended up working in private duty/home care. How did your professional journey bring you to where you are today?

I am so fortunate to have literally “grown up” in this business. My mother, Sandy Kursban, is a pioneer of this industry having started Family & Nursing Care in 1968 out of her deep respect for, and sensitivity toward, older adults. She brought her work home with her in the sense that she instilled the values of help and service to others, in me and my siblings from the earliest age. As I set out on my own professional path, my mother’s tutelage brought me back to the family business – Family & Nursing Care – where I’ve now worked for over 25 years. I’ve worked in every job in the company including receptionist, care coordinator, Caregiver recruiter, intake specialist, overseeing IT, VP Sales/Marketing, VP Operations, and VP Finance. These roles helped me understand all the important details of running the company and set me up for success in the role of CEO.

Why choose private duty home care? Why not something else, or some other part of home care?

I am fortunate enough to be in a family business that exclusively services the private duty segment of the older adult population. Having grown the business during my time from the $4M business it was when I arrived 25 years ago to the $40M business it is today, we’ve learned a lot about what works, what doesn’t, and the need to always be innovating and improving. I’ve considered expanding into other lines of business in the home care arena but keep coming back to focusing exclusively on being the best of the best in every market we service.

What do you find to be the most rewarding about your job?

I have two answers. One of the most rewarding part of my job is the letters and emails we receive on a daily basis (no exaggeration) from clients and their families about the incredible impact Family & Nursing Care has had on them. These letters express the gratitude clients’ and their families have for helping them. You can really tell that we have succeeded in lifting a tremendous weight off of their shoulders. The second most rewarding part of my job is knowing we are making such a positive difference in the lives of our over 1,300 Caregivers who often tell us we “spoil” them. Yet, I always feel what we’re doing for this lower income population is never enough.

Conversely, what do you find to be most challenging?

I wish that more potential clients and family members would know that getting home care services does not have to be a lifetime decision. Despite our efforts to educate the market, many agonize over what they think there is a long-term contract they’re committing to for their loved ones and become reticent to even call to find out more about services.
What is your favorite memory working in Private duty home care? Why?

Two times a year, we throw a huge party and celebrate with our wonderful Caregivers. We rent out a huge ballroom, hire a DJ, cater native foods, dancing, massage chairs, photo booth, giveaway prizes like iPads, TVs, Cash, etc. It’s so uplifting spending time in such a fun, relaxing atmosphere while getting to know the Caregivers on a more personal level.

What is the one thing that keeps you up at night professionally?

Thinking about our remarkable caregivers who are calling in for work and not having the right client with the right hours for them to care for. Caregivers often live hand to mouth and every day they aren’t working is putting them as risk of being behind on their bills, paying rent, etc. Additionally, this past year with the underlying stress of COVID and despite the tremendous investment we made in PPE, COVID testing, etc., ensuring the safety and well-being of our Caregivers. I’m always thinking about what more we can do to help keep both our Caregivers and clients as safe as possible.

What made you first get involved with private duty home care at NAHC?

As CEO of a successful private duty home care company, I am well aware of the importance of service to others. This extends far beyond the Caregiver and client relationship. For our business to be a true success, we need to also give back in other ways. One of those ways is to lend some of the expertise that I’ve gained over the years and work with my peers to pool our knowledge and resources to advocate for necessary changes that can have a positive effect on our entire industry.

What would you say to someone considering becoming a Private Duty Home Care at NAHC member?

Come aboard! We are so happy to have you join the organization and contribute to its mission.

What would you say to someone who was considering a career in private duty home care?

If they have the combination of a big heart and solid business mind, then as Nike says: “Just Do It.” Not only do you develop a keen business acumen, but day in and day out, you are secure in the knowledge that the work you do is meaningful, rewarding and fulfilling.

On behalf of everyone at the National Association for Home Care and Hospice, we thank Neal for sharing so candidly his personal experience and passion for the industry. We are honored to have him as a distinguished member of the PD Advisory Council and thank him for his dedication, commitment, and passion to the Private Duty home care community.

Did You Miss It? Two Important Private Duty Webinars You Can Still Watch for Free!

NAHC aired two important webinars for private duty operators this week. If you missed them live, youc an still watch the recordings. They’re both free to NAHC members, so we encourage you to have a look.

Home Care Industry Update

Tuesday, March 30, 2021 ; 3:00-4:30pm Eastern

NAHC and Polsinelli have partnered with the goal of assisting home health, hospice, and private duty home care providers in navigating the complex and ever-changing legal landscape.

In this webinar, NAHC President Bill Dombi will give an overview of the latest home care and hospice legislative and regulatory news. Polsinelli’s Angelo Spinola will advise best practices on how to comply with anticipated legal changes while still running a successful home care business. They will also discuss industry-specific employment practices most likely to result in new lawsuits and explain the cost-effective steps you can take to minimize legal risk.

Faculty

  • William Dombi, President, National Association for Home Care & Hospice
  • Angelo Spinola, Shareholder, Polsinelli

To view a recording of this webinar, click here. 
To access an audio only version of this webinar, click here.

Creating a Best in Class Caregiver Culture

During this webinar, you will learn how Family & Nursing Care, a 53-year-old, $40M+ revenue home care company with over 1,300 caregivers, has earned its stellar reputation and what they’ve done to position themselves as the go-to home care agency.

REGISTER

They will discuss the following topics:

  • Recruitment
    • Why they’ve never experienced a caregiver shortage
    • Why caregivers want to work at Family & Nursing Care
    • Reducing cost to hire a caregiver
      • Advertising
      • Labor time to post the jobs, screening applications, phone screening, setting up interviews, interviewing, online testing, reference checking, background checks, data entry into software package and payroll, drug screening, orientation
  • Hiring processes
    • How they’ve evolved with the times, honing in most recently with COVID-19
    • Which changes they’ll continue when the pandemic ends
  • Retention/Reducing CG Turnover
  • KPIs for recruitment, hiring, and retention

Faculty

  • Neal Kursban, Family & Nursing Care

 

Put Your Agency Ahead of the Competition with Private Duty Home Care Certification

NAHC introduced the new NAHC Private Duty Home Care Certification program in November 2020 and we have been reviewing applications ever since.

Since its unveiling, we have already made updates based on feedback from industry leaders, leading to an expansion of required standards and elements. We encourage you to review the requirements closely as well as apply.

Through NAHC Private Duty Home Care Certification, agency locations demonstrate that they meet high standards of quality, safety, and credibility, practicing at the top of the industry.

BACKGROUND

The nation’s private duty home care nursing and personal care services community fulfills a unique and essential purpose in modern life. Private duty home care provides critical, quality home-based care and living support services for individuals young and old, helping them live full, independent, and connected lives in the comfort of wherever they call home.

The National Association for Home Care & Hospice (NAHC) seeks to empower organizations to meet evolving needs and consistently deliver the highest quality of private duty and personal care services through leadership, education, advocacy, and innovation. We foster collaboration among our members, business partners, and affiliate associations to rise to meet this goal and to set the standard for excellence in practice today and for the future.

NAHC represents the nation’s 33,000 home care and hospice providers, along with the more than two million nurses, therapists, and aides they employ. These caregivers provide vital services to Americans who are aged, disabled, and ill. Some 12 million patients depend on home care and hospice providers, who depend on NAHC for the best in advocacy, education, and information. NAHC is a nonprofit organization that helps its members maintain the highest standards of care. Achieving Private Duty Home Care Certification through NAHC establishes your agency as a committed and dedicated provider of quality private duty nursing and personal care services with the backing of a prestigious, leading, national association.

PROGRAM DEVELOPMENT 

The standards of certification were developed by private duty home care industry leaders. Many of these leaders serve on the NAHC Private Duty Home Care Advisory Board, Advocacy Council, and NAHC Board of Directors. In addition, the NAHC Private Duty Home Care Certification Program has been modeled after elements within the NAHC Private Duty Accreditation program, and successful state certification programs in Massachusetts and California developed by the California Association for Health Services at Home and the Home Care Alliance of Massachusetts.

CERTIFICATION STANDARDS

Private Duty Home Care Certification requires each agency location to conduct a comprehensive examination relating to nineteen (19) separate but interrelated aspects of business and operations. Agency locations are required to submit documentation and an attestation statement showing adherence to all Certification program standards in each category to be reviewed by dedicated private duty home care staff at the NAHC.

To learn more about the program please visit Private Duty Home Care Certification – National Association for Home Care & Hospice (nahc.org) or email PDCertification@nahc.org.

Webinar: Add to Your Bottom Line By Implementing a Caregiver Mentoring Program

Join NAHC for a new free webinar on improving your agency’s bottom line by implementing a caregiver program.

  • Wednesday, April 14, 2021
  • 2:00-3:00pm Eastern

REGISTER

Discover how you can add to your organization’s bottom line profits through the implementation of a Caregiver Mentoring program. Please join Erik Madsen, CEO of Home Care Pulse, and Miriam Allred, Marketing Project Manager, at Home Care Pulse as they discuss the impact a Caregiver Mentoring program can have on the satisfaction and retention levels of your caregivers. They will take a deep dive into recent caregiver mentoring pilot program results, best practices for program implementation and how to calculate the positive impact to your financial bottom line.

Faculty     

  • Erik Madsen, CEO, Home Care Pulse
  • Miriam Allred, Marketing Project Manager, Home Care Pulse

Registration Fees
Members: Free
Non-members: Free

REGISTER

Private Duty Home Care at NAHC Advisory Board Profile: Barbara Byers

The Private Duty Home Care Advisory Council is made of some of the most experienced and talented leaders in the private duty community. Each of our Advisory Council members is committed to the mission and vision of the organization and ensuring our members are well represented and receive the tools, support, and resources you need to provide the highest quality and caliber care and services to your clients and families.

In our reoccurring Advisory Council Profile series, we invite you to get to know our advisory board members better through a short Q&A interview and learn more about why they choose to dedicate their professional lives to the home care community.

This week we have the pleasure of sharing a little more with you about Barbara Byers, President of Western Illinois Home Health Care and one of the newest members of the Private Duty Home Care Advisory Council.

Barbara, tell me about how you would describe what you do to someone you just met.

I manage staff and resources to assist families to keep their loved ones at home as long as possible.

Tell me about how you ended up working in private duty/home care. How did your professional journey bring you to where you are today?

I started a home health care company 40 years ago. A few years in I saw the need for support services so added that company and service to our operation to service our community.

Why choose private duty home care? Why not something else, or some other part of home care?

I see private duty home care an essential partner with home health care to keep people at home during transitions of health.

What do you find to be the most rewarding about your job?

Hearing from people in my community how we served them and their loved ones and how wonderful and important the service was.

Conversely, what do you find to be most challenging?

The most challenging is attracting and keeping enough staff as demand for services increase.

What is your favorite memory working in Private duty home care? Why?

When my company took care of my brother, I experienced how wonderful our service can be to the client and family.

What is the one thing that keeps you up at night professionally?

Balancing pay and rewards for staff against restrictions of resources.

What made you first get involved with private duty home care at NAHC?

I have been a NAHC member for years for home health care. I wanted to get involved with private duty home care at NAHC because I see the important link these services on national level to advocate importance of both services to keep people at home.

What would you say to someone considering becoming a Private Duty Home Care at NAHC member?

I believe these two services, private duty home care, and home health care are the future to keep people in their homes. I also believe it is vital they understand each other’s service. Having both under one national organization achieves that aim.

What would you say to someone who was considering a career in private duty home care?

It is very rewarding work to be in. It is the future of health care as people choose to stay home. COVID has accelerated this movement.

On behalf of everyone at the National Association for Home Care and Hospice, we thank Barbara for her candid responses and sharing a bit more about her experience in home care. We are honored to have her as a distinguished member of the PD Advisory Council and thank her for her dedication, commitment, and passion to the Private Duty home care community.

Jeff Salter Bikes Across America to Close the Gap

One of the most respected leaders in the home care community, Jeff Salter is the CEO of Caring Senior Service and a member of the Private Duty Home Care Advisory Council and the Advocacy Council at NAHC.

To celebrate 30 years of serving seniors, Jeff is touring the country on an electric bike to visit all 45 Caring locations and to raise awareness of senior care needs in America.  

This tour, starting on April 1st, 2021, kicks off the 30th anniversary and the Close the Gap in Senior Care movement. The movement’s name is significant, because in cycling, closing the gap between riders is crucial for top performance. Drafting off each other, cyclists get farther and faster as a team. Likewise, when caregivers, community leaders, innovators, and entrepreneurs work together, we can Close the Gap in meeting the needs of America’s seniors. And what better way to kick off the movement than with a bike ride.  

(GO HERE to see where Jeff is right now.}

Jeff’s electric bike is more than transportation; it is a symbol of assistance, which allows us all achieve things that we didn’t think were possible. For example, seniors can live happy, healthy, and fulfilled lives but they might need a little assistance at times. Caring Senior Service can be that assistance to seniors to empower them to remain independent just like the electric bike is the assistance Jeff needs to enable his journey. 

At each stop along his 9,000-mile journey, Jeff will meet with city leaders, senior citizen activists, business members, and caregivers to bring attention and engagement to senior care.  

Through Jeff’s upcoming bike tour, he hopes to: 

  • Inspire a younger generation to bring new technologies to seniors that can help them age in place 
  • Motivate more people to choose caregiving careers 
  • Prompt entrepreneurs to start companies dedicated to serving seniors.  

By the time Jeff circles back to San Antonio, he will have traveled across the US twice and visited 25 different states. You can follow his inspiring bike journey each step of the way! 

If you have a chance to tune in live or send a message of support via social media, I am sure he would greatly appreciate it.

In the meantime, watch this video of Jeff’s inspiring ride across the country:

New NAHC Webinar: Creating a Best in Class Caregiver Culture

  • Thursday, April 1, 2021
  • 3:00-4:00pm Eastern

REGISTER

During this webinar, you will learn how Family & Nursing Care, a 53-year-old, $40M+ revenue home care company with over 1,300 caregivers, has earned its stellar reputation and what they’ve done to position themselves as the go-to home care agency.

They will discuss the following topics:

  • Recruitment
    • Why they’ve never experienced a caregiver shortage
    • Why caregivers want to work at Family & Nursing Care
    • Reducing cost to hire a caregiver
      • Advertising
      • Labor time to post the jobs, screening applications, phone screening, setting up interviews, interviewing, online testing, reference checking, background checks, data entry into software package and payroll, drug screening, orientation
  • Hiring processes
    • How they’ve evolved with the times, honing in most recently with COVID-19
    • Which changes they’ll continue when the pandemic ends
  • Retention/Reducing CG Turnover
  • KPIs for recruitment, hiring, and retention

Faculty

  • Neal Kursban, Family & Nursing Care

Registration Fee

NAHC Member: Free
Non-member: $45

REGISTER